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TROY BA

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abtest

Outdoor advertisers urge MMDA to follow court ruling

February 5, 2012 - 12:00am

Outdoor advertising firm Ever Corp. is urging the Metropolitan Manila Development Authority (MMDA) to obey a court ruling preventing the agency from dismantling Ever’s billboards.

Metro

Dress for success

May 3, 2010 - 12:00am

Successful fashion brands revealed that the best strategies to penetrate the cut-throat fashion industry include creating a unique identity, positioning the brand in a specific market niche, and communicating the...

Business As Usual

Outdoor advertising goes beyond selling products

April 26, 2010 - 12:00am

The growing popularity of outdoor advertising has extended beyond merely creating brand awareness or promoting products and services to increase sales.

Business

Ad council takes consumer interest as top priority

April 12, 2010 - 12:00am

The outdoor media industry cries “Don’t shoot the messenger.”

Business As Usual