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                    [Title] => Wow, Davao!
                    [Summary] => Many Filipinos are no longer dayuhan (strangers) in their sariling bayan (own land). Inbound tourism hit a homerun among domestic travelers, especially with former Tourism Secretary Richard Gordon’s "More Than The Usual" and "WOW Philippines (Wealth of Wonders)" marketing pitch. The campaign was a smashing success simply because it delivers what it claims. The promotion heralds the country as an ideal holiday destination for international tourism. 


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TRAVEL EDGE

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abtest

Wow, Davao!

By Christine S. Dayrit | December 5, 2004 - 12:00am

Many Filipinos are no longer dayuhan (strangers) in their sariling bayan (own land). Inbound tourism hit a homerun among domestic travelers, especially with former Tourism Secretary Richard Gordon’s "More...

Travel and Tourism