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                    [ArticleID] => 142277
                    [Title] => Knowing the C-D-E consumers better
                    [Summary] => Get the upper AB market because they have the disposable income.  This is the textbook advice for anybody in manufacturing or distribution.


ACNielsen Phils. Inc. director Susan Macion says otherwise. Based on the results of the pilot test run of ACNielsen’s homepanel services, Class C,D and E are the markets to deal with. The pilot test run monitored the buying habits of 4,200 homes in the Greater Manila Area for six weeks from July to September. 


Here are some of ACNielsen’s findings:


                    [DatePublished] => 2001-12-03 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1309033
                    [AuthorName] => Estela Banzon-De La  Paz
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
                )

            [1] => Array
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                    [ArticleID] => 134620
                    [Title] => Tracking who buys what and how often
                    [Summary] => Imagine writing down all items purchased daily  in supermarkets and sari-sari stores in a diary.


ACNielsen Phils. has a core group of such diary writers in the Greater Manila area. They are chosen from all market segments–from the upper AB to the lower DE–and they form part of the home panel service which ACNielsen is offering to subscribers by end-October.  


The  final results of the study will, however,  be available only early next year.  


                    [DatePublished] => 2001-09-24 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1309109
                    [AuthorName] => Estela Banzon-Dela Paz
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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SUSAN MACION

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                    [ArticleID] => 142277
                    [Title] => Knowing the C-D-E consumers better
                    [Summary] => Get the upper AB market because they have the disposable income.  This is the textbook advice for anybody in manufacturing or distribution.


ACNielsen Phils. Inc. director Susan Macion says otherwise. Based on the results of the pilot test run of ACNielsen’s homepanel services, Class C,D and E are the markets to deal with. The pilot test run monitored the buying habits of 4,200 homes in the Greater Manila Area for six weeks from July to September. 


Here are some of ACNielsen’s findings:


                    [DatePublished] => 2001-12-03 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1309033
                    [AuthorName] => Estela Banzon-De La  Paz
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
                )

            [1] => Array
                (
                    [ArticleID] => 134620
                    [Title] => Tracking who buys what and how often
                    [Summary] => Imagine writing down all items purchased daily  in supermarkets and sari-sari stores in a diary.


ACNielsen Phils. has a core group of such diary writers in the Greater Manila area. They are chosen from all market segments–from the upper AB to the lower DE–and they form part of the home panel service which ACNielsen is offering to subscribers by end-October.  


The  final results of the study will, however,  be available only early next year.  


                    [DatePublished] => 2001-09-24 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1309109
                    [AuthorName] => Estela Banzon-Dela Paz
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
                )

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abtest

Knowing the C-D-E consumers better

By Estela Banzon-De La Paz | December 3, 2001 - 12:00am

Get the upper AB market because they have the disposable income. This is the textbook advice for anybody in manufacturing or distribution. ACNielsen Phils. Inc. director Susan Macion says otherwise. Based on the...

Business As Usual

Tracking who buys what and how often

By Estela Banzon-Dela Paz | September 24, 2001 - 12:00am

Imagine writing down all items purchased daily in supermarkets and sari-sari stores in a diary. ACNielsen Phils. has a core group of such diary writers in the Greater Manila area. They are chosen from all market...

Business As Usual