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Homegrown beverage manufacturer Zest-O Corp. is banking on increased consumer spending to grow its sales here and abroad.

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"The young are more adventurous. They are more likely to try something new,  especially if it doesn’t cost too much," Zest-O Corp. group product manager Francisco Cada.


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Homegrown beverage manufacturer Zest-O Corp. is banking on increased consumer spending to grow its sales here and abroad.

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                    [Summary] => Bar favorite, calamansi soda or Philippine lime with the fizz added on,  has filtered down to  grade school students.  Blame it on price.  A can of Zest-O calamansi soda retails at P10. 


"The young are more adventurous. They are more likely to try something new,  especially if it doesn’t cost too much," Zest-O Corp. group product manager Francisco Cada.


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Zest-O banks on higher consumer spending

By Neil Jerome C. Morales | January 23, 2013 - 12:00am

Homegrown beverage manufacturer Zest-O Corp. is banking on increased consumer spending to grow its sales here and abroad.

Business

A zest for local fruits

September 24, 2001 - 12:00am

Bar favorite, calamansi soda or Philippine lime with the fizz added on, has filtered down to grade school students. Blame it on price. A can of Zest-O calamansi soda retails at P10. "The young are more...

Business As Usual