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                    [Title] => Value-adding virtues for franchisees
                    [Summary] => Our March 25 on franchising caught the eye of Ricky Mercado, an old friend from our high school days at the Ateneo de Manila University where he is now teaching family business, strategy and franchising. I did not realize that he had been avidly following the series. He raised some good points that will help our readers who want to move into franchising.


Nice article that I read in Star regarding franchising. I must admit that what you have mentioned is exactly what I caution my students to take note of. I will show them your article to prove that someone sides with me.

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                    [ColumnID] => 134083
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                    [AuthorID] => 1307064
                    [AuthorName] => ENTREPRENEUR’S HELP-LINE  By Alejandrino J. Ferreria
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RICKY MERCADO

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                    [Title] => Value-adding virtues for franchisees
                    [Summary] => Our March 25 on franchising caught the eye of Ricky Mercado, an old friend from our high school days at the Ateneo de Manila University where he is now teaching family business, strategy and franchising. I did not realize that he had been avidly following the series. He raised some good points that will help our readers who want to move into franchising.


Nice article that I read in Star regarding franchising. I must admit that what you have mentioned is exactly what I caution my students to take note of. I will show them your article to prove that someone sides with me.

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abtest

Value-adding virtues for franchisees

By ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria | April 22, 2002 - 12:00am

Our March 25 on franchising caught the eye of Ricky Mercado, an old friend from our high school days at the Ateneo de Manila University where he is now teaching family business, strategy and franchising. I did not...

Business As Usual