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                    [Title] => A zest for local fruits
                    [Summary] => Bar favorite, calamansi soda or Philippine lime with the fizz added on,  has filtered down to  grade school students.  Blame it on price.  A can of Zest-O calamansi soda retails at P10. 


"The young are more adventurous. They are more likely to try something new,  especially if it doesn’t cost too much," Zest-O Corp. group product manager Francisco Cada.


                    [DatePublished] => 2001-09-24 00:00:00
                    [ColumnID] => 133272
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                    [SectionName] => Business As Usual
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QUICK CHOW AND JUMPING JUICERS

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                    [ArticleID] => 134629
                    [Title] => A zest for local fruits
                    [Summary] => Bar favorite, calamansi soda or Philippine lime with the fizz added on,  has filtered down to  grade school students.  Blame it on price.  A can of Zest-O calamansi soda retails at P10. 


"The young are more adventurous. They are more likely to try something new,  especially if it doesn’t cost too much," Zest-O Corp. group product manager Francisco Cada.


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abtest

A zest for local fruits

September 24, 2001 - 12:00am

Bar favorite, calamansi soda or Philippine lime with the fizz added on, has filtered down to grade school students. Blame it on price. A can of Zest-O calamansi soda retails at P10. "The young are more...

Business As Usual