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                    [Title] => Reducing brand promotion during hard times can be fatal
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The usual practice by companies of cutting down on promotional and advertising spending during economic downturns will have an immediate and lasting adverse impact on the brand instead of improving company margins.
                    [DatePublished] => 2008-10-20 00:00:00
                    [ColumnID] => 133272
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                    [AuthorID] => 1720791
                    [AuthorName] => Rose de la Cruz
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PROXIMITY ASIA

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                    [ArticleID] => 408470
                    [Title] => Reducing brand promotion during hard times can be fatal
                    [Summary] => 
The usual practice by companies of cutting down on promotional and advertising spending during economic downturns will have an immediate and lasting adverse impact on the brand instead of improving company margins.
                    [DatePublished] => 2008-10-20 00:00:00
                    [ColumnID] => 133272
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abtest

Reducing brand promotion during hard times can be fatal

By Rose de la Cruz | October 20, 2008 - 12:00am

The usual practice by companies of cutting down on promotional and advertising spending during economic downturns will have an immediate and lasting adverse impact on the brand instead of improving company marg...

Business As Usual