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                    [ArticleID] => 2399382
                    [Title] => Understanding social media algorithms
                    [Summary] => Social media has become one of the most important tools in brand building and reputation management – transforming this platform from being used only for casual interactions into becoming a critical tool for business communication and public relations. 
                    [DatePublished] => 2024-11-12 00:00:00
                    [ColumnID] => 136587
                    [Focus] => 1
                    [AuthorID] => 1807824
                    [AuthorName] => Ron Jabal
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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                    [ArticleID] => 2285753
                    [Title] => Good PR is good business
                    [Summary] => In the dynamic and interconnected world of modern businesses, effective communication and public relations practices have become instrumental in determining the success and sustainability of organizations.
                    [DatePublished] => 2023-08-03 00:00:00
                    [ColumnID] => 136607
                    [Focus] => 1
                    [AuthorID] => 1807847
                    [AuthorName] => Joe Zaldarriaga
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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                    [ArticleID] => 2235569
                    [Title] => Post-pandemic PR
                    [Summary] => The pandemic years have brought about several realization for reputation managers, communicators, marketers, and PR professionals.
                    [DatePublished] => 2023-01-06 00:00:00
                    [ColumnID] => 136587
                    [Focus] => 1
                    [AuthorID] => 1711198
                    [AuthorName] => Ron F. Jabal
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

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                    [ArticleID] => 2232150
                    [Title] => Nagkakaedad na premyadong aktor, mahilig lang sa landian!
                    [Summary] => Kilalang ma-PR ang premyadong aktor na ito na talaga namang kahit nagkakaedad na ay super guwapo pa rin.
                    [DatePublished] => 2022-12-21 00:00:00
                    [ColumnID] => 136423
                    [Focus] => 1
                    [AuthorID] => 1433427
                    [AuthorName] => Jun Lalin
                    [SectionName] => PSN Showbiz
                    [SectionUrl] => showbiz
                    [URL] => 
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                    [ArticleID] => 2224347
                    [Title] => Are there thieves in your companies?
                    [Summary] => Over the weekend, republic of marites heard about reports of a “trusted employee” of a wealthy scion involved in alleged theft.
                    [DatePublished] => 2022-11-17 00:00:00
                    [ColumnID] => 136412
                    [Focus] => 1
                    [AuthorID] => 1804708
                    [AuthorName] => Iris Gonzales
                    [SectionName] => Opinion
                    [SectionUrl] => opinion
                    [URL] => 
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                    [ArticleID] => 2204694
                    [Title] => The curse of the 3rd player
                    [Summary] => I have only come up with three sectors where a third player was welcomed with open arms, hyped as the game changer who would bring in the much-needed competition and lower rates, fares or charges. But instead the third players ended up struggling and floundering in a sea of challenges and PR nightmares.
                    [DatePublished] => 2022-08-24 00:00:00
                    [ColumnID] => 133943
                    [Focus] => 1
                    [AuthorID] => 1804831
                    [AuthorName] => Cito Beltran
                    [SectionName] => Opinion
                    [SectionUrl] => opinion
                    [URL] => 
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                    [ArticleID] => 2196566
                    [Title] => Annabelle, ayaw maging kontrabida sa balikan nina Ruffa at Yilmaz
                    [Summary] => May nagkuwento sa akin, Ateng Salve, na may ilang press people ang lumapit kay Annabelle Rama sa presscon ng Maid in Malacañang noong Sunday sa Manila Hotel.
                    [DatePublished] => 2022-07-20 00:00:00
                    [ColumnID] => 136423
                    [Focus] => 1
                    [AuthorID] => 1433427
                    [AuthorName] => Jun Lalin
                    [SectionName] => PSN Showbiz
                    [SectionUrl] => showbiz
                    [URL] => https://media.philstar.com/photos/2022/07/19/abelle_2022-07-19_22-35-58522_thumbnail.jpg
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                    [ArticleID] => 2165392
                    [Title] => Who owes what to whom
                    [Summary] => A couple of weeks ago, an unattributed article in another newspaper titled “National artists owe it all to Marcos” berated five National Artists – Bencab, Virgilio Almario, Alice Reyes, Ramon Santos and Ryan Cayabyab – for proclaiming their support for VP Leni Robredo’s presidential bid. 
                    [DatePublished] => 2022-03-07 00:00:00
                    [ColumnID] => 134336
                    [Focus] => 1
                    [AuthorID] => 1807335
                    [AuthorName] => Jose Dalisay
                    [SectionName] => Opinion
                    [SectionUrl] => opinion
                    [URL] => 
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                    [ArticleID] => 2142801
                    [Title] => May boto pa ba kaming makukuha sa Davao?
                    [Summary] => Hindi lang isa o dalawa kundi may ilan-ilan ding mga political officers at PR ng mga iba’t ibang partido ang tumatawag at nangungumusta lalo na at election season na naman.
                    [DatePublished] => 2021-11-21 00:00:00
                    [ColumnID] => 134049
                    [Focus] => 1
                    [AuthorID] => 1805367
                    [AuthorName] => Edith R. Regalado
                    [SectionName] => PSN Opinyon
                    [SectionUrl] => opinyon
                    [URL] => 
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                    [ArticleID] => 2088148
                    [Title] => Sekyu ng mall nagsoli ng pera at cellphone
                    [Summary] => Umaani ngayon ng papuri ang isang security guard ng isang malaking mall dahil sa kabila ng nararanasang kahirapan dulot ng pandemya, hindi siya nagdalawang-isip na isoli ang napulot niyang wallet na naglalaman ng pera at mamahaling cellphone sa Brgy. Ibabang Dupay kahapon.
                    [DatePublished] => 2021-03-31 00:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1777680
                    [AuthorName] => Tony Sandoval
                    [SectionName] => Probinsiya
                    [SectionUrl] => probinsiya
                    [URL] => https://media.philstar.com/photos/2021/03/30/ss_2021-03-30_22-42-09802_thumbnail.jpg
                )

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PR

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                    [ArticleID] => 2399382
                    [Title] => Understanding social media algorithms
                    [Summary] => Social media has become one of the most important tools in brand building and reputation management – transforming this platform from being used only for casual interactions into becoming a critical tool for business communication and public relations. 
                    [DatePublished] => 2024-11-12 00:00:00
                    [ColumnID] => 136587
                    [Focus] => 1
                    [AuthorID] => 1807824
                    [AuthorName] => Ron Jabal
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

            [1] => Array
                (
                    [ArticleID] => 2285753
                    [Title] => Good PR is good business
                    [Summary] => In the dynamic and interconnected world of modern businesses, effective communication and public relations practices have become instrumental in determining the success and sustainability of organizations.
                    [DatePublished] => 2023-08-03 00:00:00
                    [ColumnID] => 136607
                    [Focus] => 1
                    [AuthorID] => 1807847
                    [AuthorName] => Joe Zaldarriaga
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

            [2] => Array
                (
                    [ArticleID] => 2235569
                    [Title] => Post-pandemic PR
                    [Summary] => The pandemic years have brought about several realization for reputation managers, communicators, marketers, and PR professionals.
                    [DatePublished] => 2023-01-06 00:00:00
                    [ColumnID] => 136587
                    [Focus] => 1
                    [AuthorID] => 1711198
                    [AuthorName] => Ron F. Jabal
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

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                    [ArticleID] => 2232150
                    [Title] => Nagkakaedad na premyadong aktor, mahilig lang sa landian!
                    [Summary] => Kilalang ma-PR ang premyadong aktor na ito na talaga namang kahit nagkakaedad na ay super guwapo pa rin.
                    [DatePublished] => 2022-12-21 00:00:00
                    [ColumnID] => 136423
                    [Focus] => 1
                    [AuthorID] => 1433427
                    [AuthorName] => Jun Lalin
                    [SectionName] => PSN Showbiz
                    [SectionUrl] => showbiz
                    [URL] => 
                )

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                    [ArticleID] => 2224347
                    [Title] => Are there thieves in your companies?
                    [Summary] => Over the weekend, republic of marites heard about reports of a “trusted employee” of a wealthy scion involved in alleged theft.
                    [DatePublished] => 2022-11-17 00:00:00
                    [ColumnID] => 136412
                    [Focus] => 1
                    [AuthorID] => 1804708
                    [AuthorName] => Iris Gonzales
                    [SectionName] => Opinion
                    [SectionUrl] => opinion
                    [URL] => 
                )

            [5] => Array
                (
                    [ArticleID] => 2204694
                    [Title] => The curse of the 3rd player
                    [Summary] => I have only come up with three sectors where a third player was welcomed with open arms, hyped as the game changer who would bring in the much-needed competition and lower rates, fares or charges. But instead the third players ended up struggling and floundering in a sea of challenges and PR nightmares.
                    [DatePublished] => 2022-08-24 00:00:00
                    [ColumnID] => 133943
                    [Focus] => 1
                    [AuthorID] => 1804831
                    [AuthorName] => Cito Beltran
                    [SectionName] => Opinion
                    [SectionUrl] => opinion
                    [URL] => 
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                    [ArticleID] => 2196566
                    [Title] => Annabelle, ayaw maging kontrabida sa balikan nina Ruffa at Yilmaz
                    [Summary] => May nagkuwento sa akin, Ateng Salve, na may ilang press people ang lumapit kay Annabelle Rama sa presscon ng Maid in Malacañang noong Sunday sa Manila Hotel.
                    [DatePublished] => 2022-07-20 00:00:00
                    [ColumnID] => 136423
                    [Focus] => 1
                    [AuthorID] => 1433427
                    [AuthorName] => Jun Lalin
                    [SectionName] => PSN Showbiz
                    [SectionUrl] => showbiz
                    [URL] => https://media.philstar.com/photos/2022/07/19/abelle_2022-07-19_22-35-58522_thumbnail.jpg
                )

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                    [ArticleID] => 2165392
                    [Title] => Who owes what to whom
                    [Summary] => A couple of weeks ago, an unattributed article in another newspaper titled “National artists owe it all to Marcos” berated five National Artists – Bencab, Virgilio Almario, Alice Reyes, Ramon Santos and Ryan Cayabyab – for proclaiming their support for VP Leni Robredo’s presidential bid. 
                    [DatePublished] => 2022-03-07 00:00:00
                    [ColumnID] => 134336
                    [Focus] => 1
                    [AuthorID] => 1807335
                    [AuthorName] => Jose Dalisay
                    [SectionName] => Opinion
                    [SectionUrl] => opinion
                    [URL] => 
                )

            [8] => Array
                (
                    [ArticleID] => 2142801
                    [Title] => May boto pa ba kaming makukuha sa Davao?
                    [Summary] => Hindi lang isa o dalawa kundi may ilan-ilan ding mga political officers at PR ng mga iba’t ibang partido ang tumatawag at nangungumusta lalo na at election season na naman.
                    [DatePublished] => 2021-11-21 00:00:00
                    [ColumnID] => 134049
                    [Focus] => 1
                    [AuthorID] => 1805367
                    [AuthorName] => Edith R. Regalado
                    [SectionName] => PSN Opinyon
                    [SectionUrl] => opinyon
                    [URL] => 
                )

            [9] => Array
                (
                    [ArticleID] => 2088148
                    [Title] => Sekyu ng mall nagsoli ng pera at cellphone
                    [Summary] => Umaani ngayon ng papuri ang isang security guard ng isang malaking mall dahil sa kabila ng nararanasang kahirapan dulot ng pandemya, hindi siya nagdalawang-isip na isoli ang napulot niyang wallet na naglalaman ng pera at mamahaling cellphone sa Brgy. Ibabang Dupay kahapon.
                    [DatePublished] => 2021-03-31 00:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1777680
                    [AuthorName] => Tony Sandoval
                    [SectionName] => Probinsiya
                    [SectionUrl] => probinsiya
                    [URL] => https://media.philstar.com/photos/2021/03/30/ss_2021-03-30_22-42-09802_thumbnail.jpg
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)

abtest