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                    [Title] => Citibank Savings cashes in on innovation
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Every now and then a great product that’s seems too good to be true comes along, and you can’t stop yourself from trying it just to see what all the fuss is about. Last January, Citibank Savings launched such a product. There had been no grand sales pitch and no elaborate advertising campaign since, but it has managed, to say the least, to gain a depositor base that has increased business by 100 percent in half a year. 


                    [DatePublished] => 2006-09-18 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1804861
                    [AuthorName] => Chonx Tibajia
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POWER SAVINGS ACCOUNT

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Every now and then a great product that’s seems too good to be true comes along, and you can’t stop yourself from trying it just to see what all the fuss is about. Last January, Citibank Savings launched such a product. There had been no grand sales pitch and no elaborate advertising campaign since, but it has managed, to say the least, to gain a depositor base that has increased business by 100 percent in half a year. 


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Citibank Savings cashes in on innovation

By Chonx Tibajia | September 18, 2006 - 12:00am

Every now and then a great product that’s seems too good to be true comes along, and you can’t stop yourself from trying it just to see what all the fuss is about. Last January, Citibank Savings...

Business As Usual