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While more and more corporations have embraced the idea of corporate social responsibility (CSR) as a worthwhile endeavor when doing business, a 2006 study published in the Harvard Business Review has put forward a new model called Creating Shared Value (CSV) that elevates the concept of CSR from that of doing good to society to that of doing good for both business and society.
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PORTER AND KRAMER

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abtest

Creating Shared Value: Beyond the usual corporate social responsibility

April 12, 2010 - 12:00am

While more and more corporations have embraced the idea of corporate social responsibility (CSR) as a worthwhile endeavor when doing business, a 2006 study published in the Harvard Business Review has put forward...

Business As Usual