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PHILIP KOTLER

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abtest

8 tips on building a good brand

By Wilson Lee Flores | September 15, 2014 - 12:00am

The biggest and most intriguing business news right now is the fate of Asia’s first airline, Philippine Airlines (PAL),...

Lifestyle Business

Buzzards, bats and bumble bees

By Francis J. Kong | November 15, 2009 - 12:00am

The name Wayne Rice, editor of the book entitled “More Hot Illustrations for Youth Talks” is familiar to me. I’ve used many of the stories found from that book and have found it helpful in giving...

Business