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PHIL KNIGHT

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abtest

Tiger Woods lost his moral compass, not his swing

April 9, 2010 - 4:17pm

If you wanted to see him fail, a golf course was probably the last place to look.

Icon in Motion

February 11, 2009 - 12:00am

In 1972, the first pair of Nike Cortez shoes softly hit the pavement.

For Men

Helping Consumers Live The Brand

By Karen V. De Asis | July 22, 2002 - 12:00am

Time was when marketing people relied too heavily on their advertising agencies to produce glitzy copy that can attract the customers to the retail shelves. Today, consumers demand the brand’s promise to be...

Business As Usual