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As we drive along EDSA or any other street in the metro, different colorful buses barrage us —with movie, bank, restaurant, and mall posters glued to its outside—hoping to succeed in one objective: reach consumers while they are outside their homes.
                    [DatePublished] => 2009-06-29 00:00:00
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OPINION RESEARCH SOCIETY

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                    [Title] => Face-to-face with consumers
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As we drive along EDSA or any other street in the metro, different colorful buses barrage us —with movie, bank, restaurant, and mall posters glued to its outside—hoping to succeed in one objective: reach consumers while they are outside their homes.
                    [DatePublished] => 2009-06-29 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
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                    [AuthorName] => 
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abtest

Face-to-face with consumers

June 29, 2009 - 12:00am

As we drive along EDSA or any other street in the metro, different colorful buses barrage us —with movie, bank, restaurant, and mall posters glued to its outside—hoping to succeed in one objective: reach...

Business As Usual