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                    [ArticleID] => 322443
                    [Title] => Pinoy’s love affair with Mr. Softy
                    [Summary] => Filipinos have a soft spot for ice cream. But on a regular basis, most Filipinos, particularly those in the C and D segment can hardly afford to buy hard ice creams (or those branded frozen delights sold in half or one gallon containers).


Fortunately, the Perea family of Marikina founded the Mr. Softy Ice Cream Co. Inc in November 2000 which brought the soft ice cream technology into the country.


                    [DatePublished] => 2006-02-20 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1720791
                    [AuthorName] => Rose de la Cruz
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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MR. SOFTY ICE CREAM CO

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                    [ArticleID] => 322443
                    [Title] => Pinoy’s love affair with Mr. Softy
                    [Summary] => Filipinos have a soft spot for ice cream. But on a regular basis, most Filipinos, particularly those in the C and D segment can hardly afford to buy hard ice creams (or those branded frozen delights sold in half or one gallon containers).


Fortunately, the Perea family of Marikina founded the Mr. Softy Ice Cream Co. Inc in November 2000 which brought the soft ice cream technology into the country.


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                    [ColumnID] => 133272
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                    [AuthorName] => Rose de la Cruz
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Pinoy’s love affair with Mr. Softy

By Rose de la Cruz | February 20, 2006 - 12:00am

Filipinos have a soft spot for ice cream. But on a regular basis, most Filipinos, particularly those in the C and D segment can hardly afford to buy hard ice creams (or those branded frozen delights sold in half...

Business As Usual