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                    [ArticleID] => 248617
                    [Title] => Indigenously profitable
                    [Summary] => Morada Handicraft is old enough to have the second generation help out in the business. The founder, Edgardo Morada, continues to run the factory at barangay Isidro, Lipa City, Batangas while son, Ranel Morada, handles the marketing office/showroom in Makati. 


"We started out as a maker of picture frames and boxes. Some years, we sold more picture frames, and some years, we sold more boxes. What set us apart was our use of indigenous raw materials, particularly sugar cane stalks and flowers and tobacco leaves," said the younger Morada.


                    [DatePublished] => 2004-05-03 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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MORADA HANDICRAFT

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                    [ArticleID] => 248617
                    [Title] => Indigenously profitable
                    [Summary] => Morada Handicraft is old enough to have the second generation help out in the business. The founder, Edgardo Morada, continues to run the factory at barangay Isidro, Lipa City, Batangas while son, Ranel Morada, handles the marketing office/showroom in Makati. 


"We started out as a maker of picture frames and boxes. Some years, we sold more picture frames, and some years, we sold more boxes. What set us apart was our use of indigenous raw materials, particularly sugar cane stalks and flowers and tobacco leaves," said the younger Morada.


                    [DatePublished] => 2004-05-03 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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Indigenously profitable

By Margaret Jao-Grey  | May 3, 2004 - 12:00am

Morada Handicraft is old enough to have the second generation help out in the business. The founder, Edgardo Morada, continues to run the factory at barangay Isidro, Lipa City, Batangas while son, Ranel Morada, handles...

Business As Usual