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Ooohs and aaahs filled the Big Dome. They were magicians, pulling bunny after bunny out of the hat, dazzling the crowd like little children.


This was basketball for the people.


                    [DatePublished] => 2005-11-25 00:00:00
                    [ColumnID] => 133976
                    [Focus] => 0
                    [AuthorID] => 1250598
                    [AuthorName] => DEFINITELY MAYBE By Carl Francis M. Ramirez
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                    [Title] => Showtime comes back to basketball
                    [Summary] => 
Ooohs and aaahs filled the Big Dome. They were magicians, pulling bunny after bunny out of the hat, dazzling the crowd like little children.


This was basketball for the people.


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                    [Title] => Three-point play
                    [Summary] => Nobody’s really surprised that  sales of basketball shoes account for 52% of the estimated P2-billion athletic shoes market in the Philippines. What has, however, puzzled many is why it has taken AND 1, a basketball-geared footwear and apparel company based in the United States,  so long to enter this most lucrative of Asian markets.


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                    [Title] => Owning basketball
                    [Summary] => The market for athletic footwear may be flooded, and this is the age where more is better. But one sport-specific brand, And1, has narrowed its focus to one simple statement: to own basketball in the world.


"We just want to be the best basketball brand in the world," affirms Justin Cupps, And1’s general manager for the Asia Pacific region. "We’re already a strong second in many markets, and we are very optimistic about the opportunities here, in the biggest market in the world."


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                    [Title] => Showtime comes back to basketball
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Ooohs and aaahs filled the Big Dome. They were magicians, pulling bunny after bunny out of the hat, dazzling the crowd like little children.


This was basketball for the people.


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Ooohs and aaahs filled the Big Dome. They were magicians, pulling bunny after bunny out of the hat, dazzling the crowd like little children.


This was basketball for the people.


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                    [Title] => Three-point play
                    [Summary] => Nobody’s really surprised that  sales of basketball shoes account for 52% of the estimated P2-billion athletic shoes market in the Philippines. What has, however, puzzled many is why it has taken AND 1, a basketball-geared footwear and apparel company based in the United States,  so long to enter this most lucrative of Asian markets.


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                    [Title] => Owning basketball
                    [Summary] => The market for athletic footwear may be flooded, and this is the age where more is better. But one sport-specific brand, And1, has narrowed its focus to one simple statement: to own basketball in the world.


"We just want to be the best basketball brand in the world," affirms Justin Cupps, And1’s general manager for the Asia Pacific region. "We’re already a strong second in many markets, and we are very optimistic about the opportunities here, in the biggest market in the world."


                    [DatePublished] => 2004-01-26 00:00:00
                    [ColumnID] => 135979
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abtest

Showtime comes back to basketball

By DEFINITELY MAYBE By Carl Francis M. Ramirez | November 25, 2005 - 12:00am

Ooohs and aaahs filled the Big Dome. They were magicians, pulling bunny after bunny out of the hat, dazzling the crowd like little children. This was basketball for the people.

Young Star

Showtime comes back to basketball

By DEFINITELY MAYBE By Carl Francis M. Ramirez | November 25, 2005 - 12:00am

Ooohs and aaahs filled the Big Dome. They were magicians, pulling bunny after bunny out of the hat, dazzling the crowd like little children. This was basketball for the people.

Young Star

Three-point play

By Margaret Jao-Grey  | August 2, 2004 - 12:00am

Nobody’s really surprised that sales of basketball shoes account for 52% of the estimated P2-billion athletic shoes market in the Philippines. What has, however, puzzled many is why it has taken AND 1, a basketball-geared...

Business As Usual

Owning basketball

By Bill Velasco | January 26, 2004 - 12:00am

The market for athletic footwear may be flooded, and this is the age where more is better. But one sport-specific brand, And1, has narrowed its focus to one simple statement: to own basketball in the world. "We...

Sports