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How many companies have the bravado to earmark a whopping $1 billion in a campaign entered around a single athlete-endorser – yet still possess the temerity to see itself as an underdog among the competition?

                    [DatePublished] => 2015-09-20 10:00:00
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                    [AuthorName] => Kap  Maceda  Aguila
                    [SectionName] => Business As Usual
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MISTY COPELAND

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How many companies have the bravado to earmark a whopping $1 billion in a campaign entered around a single athlete-endorser – yet still possess the temerity to see itself as an underdog among the competition?

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abtest

Under Armour revels in underdog status

By Kap Maceda Aguila | September 20, 2015 - 10:00am

How many companies have the bravado to earmark a whopping $1 billion in a campaign entered around a single athlete-endorser...

Business As Usual