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MARTIN ROLL

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abtest

Local retailers told to step up, keep up

By Ehda Dagooc | November 8, 2015 - 9:00am

Local retailers, specifically those selling apparel brands, are encouraged to step up and brace for the entry of more foreign brands into the local market.

Freeman Cebu Business

Tsunami of brands to hit Phl shores

By Ehda Dagooc | July 22, 2014 - 12:00am

As the ASEAN integration makes its official debut next year, the Philippines is expected to see a tsunami of brands to land in the country's shores.

Freeman Cebu Business

Expert: Branding is vital in a borderless economy

By Ehda Dagooc | June 27, 2014 - 12:00am

A Singapore-based branding expert cautioned Filipino entrepreneurs to go the extra mile in its branding efforts as a weak branding equity will threaten the company’s competitiveness under a borderless lan...

Freeman Cebu Business

International brand strat guru headed for RP to share trade 'secrets'

October 27, 2008 - 12:00am

Whatever you do, don’t get too big. True or false? Companies say their brands stand for something, but do consumers ...

Business As Usual