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                    [Title] => Playing the TV game
                    [Summary] => The overall morale at GMA Network Inc. is upbeat. 


"We are not yet number one but we can already smell it," said Jessica Abaya, a 16-year veteran of  Procter & Gamble Phils. "In the last two years, our main competitor has  lost 35% of the business while we have gained 35% of the business."


The business involves both ratings and revenues. 


                    [DatePublished] => 2003-01-20 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1125263
                    [AuthorName] => Angelica A. Angel
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MANUEL QUIOGE

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                    [Title] => Playing the TV game
                    [Summary] => The overall morale at GMA Network Inc. is upbeat. 


"We are not yet number one but we can already smell it," said Jessica Abaya, a 16-year veteran of  Procter & Gamble Phils. "In the last two years, our main competitor has  lost 35% of the business while we have gained 35% of the business."


The business involves both ratings and revenues. 


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abtest

Playing the TV game

By Angelica A. Angel | January 20, 2003 - 12:00am

The overall morale at GMA Network Inc. is upbeat. "We are not yet number one but we can already smell it," said Jessica Abaya, a 16-year veteran of Procter & Gamble Phils. "In the last two years,...

Business As Usual