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                    [Title] => Editorial - Fishing in the wrong lake
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The initial debacle involving the country’s tourism campaign that hounded the early days of the Aquino administration has not resulted in something better.
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                    [Title] => Tourism relies on selling, not nationalism
                    [Summary] => I admire the nationalistic streak of new tourism secretary Ramon Jimenez, who believes that in order to effectively sell the country, it is necessary to first sell the Philippines to Filipinos.
                    [DatePublished] => 2011-09-14 00:00:00
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The Department of Tourism (DOT) says it will conduct public consultations regarding its controversial campaign logo.
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                    [Title] => Tourism is everyone’s business
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I am not the regretful type, but if I were given another chance to choose what course to take in college, I’d probably take up tourism.   


For you to be in tourism, you have to have a knack for creative advertising.  Just take a look at all the nice country ads playing on CNN, like "Incredible India" and "Malaysia Truly Asia." 


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                    [AuthorName] => Rod Nepomuceno
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MALAYSIA TRULY ASIA

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                    [Title] => Editorial - Fishing in the wrong lake
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The initial debacle involving the country’s tourism campaign that hounded the early days of the Aquino administration has not resulted in something better.
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                    [ColumnID] => 133272
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                    [DatePublished] => 2011-09-14 00:00:00
                    [ColumnID] => 136063
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                    [ColumnID] => 134157
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                    [Title] => Tourism is everyone’s business
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I am not the regretful type, but if I were given another chance to choose what course to take in college, I’d probably take up tourism.   


For you to be in tourism, you have to have a knack for creative advertising.  Just take a look at all the nice country ads playing on CNN, like "Incredible India" and "Malaysia Truly Asia." 


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abtest

Editorial - Fishing in the wrong lake

October 18, 2011 - 12:00am

The initial debacle involving the country’s tourism campaign that hounded the early days of the Aquino administration has not resulted in something better.

Freeman Opinion

Tourism relies on selling, not nationalism

By Jerry Tundag | September 14, 2011 - 12:00am

I admire the nationalistic streak of new tourism secretary Ramon Jimenez, who believes that in order to effectively sell the country, it is necessary to first sell the Philippines to Filipinos.

Freeman Opinion

Unoriginal

By FIRST PERSON | By Alex Magno | November 20, 2010 - 12:00am

The Department of Tourism (DOT) says it will conduct public consultations regarding its controversial campaign logo.

Opinion

Tourism is everyone’s business

By Rod Nepomuceno | November 20, 2006 - 12:00am

I am not the regretful type, but if I were given another chance to choose what course to take in college, I’d probably take up tourism. For you to be in tourism, you have to have a knack for creative...

Lifestyle Business