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                    [ArticleID] => 260624
                    [Title] => Co-branding  Electrolux
                    [Summary] => For many, the reentry of Electrolux in the Philippine market three years ago was a surprise.  At that time, Sweden-based AB Electrolux already owned three popular brands in the refrigerator segment alone–White Westinghouse, Kelvinator, and Frigidaire–which were  manufactured and/or  distributed by local partners. 


Even more surprising was the company’s decision to put up a wholly-owned subsidiary,  the only European/American consumer durables company to do so.


                    [DatePublished] => 2004-08-09 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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                    [ArticleID] => 223260
                    [Title] => It’s back!
                    [Summary] => For Electrolux, a major factor in its return to the Philippines in June last year was its acquisition of the White Westinghouse brand for refrigerators and washing machines. 


"We had a trusted brand here and we intended to reclaim its share in the market," said president for East Asia Fredrick Ramen. "Right now, the  brand is number two in terms of top of mind. We recently held a contest for the oldest working White Westinghouse and that went to the owner of a 28-year-old refrigerator in good working condition."


                    [DatePublished] => 2003-10-06 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1125263
                    [AuthorName] => Angelica A. Angel
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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LORATTAWOULT

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                    [ArticleID] => 260624
                    [Title] => Co-branding  Electrolux
                    [Summary] => For many, the reentry of Electrolux in the Philippine market three years ago was a surprise.  At that time, Sweden-based AB Electrolux already owned three popular brands in the refrigerator segment alone–White Westinghouse, Kelvinator, and Frigidaire–which were  manufactured and/or  distributed by local partners. 


Even more surprising was the company’s decision to put up a wholly-owned subsidiary,  the only European/American consumer durables company to do so.


                    [DatePublished] => 2004-08-09 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
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                    [URL] => 
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                    [ArticleID] => 223260
                    [Title] => It’s back!
                    [Summary] => For Electrolux, a major factor in its return to the Philippines in June last year was its acquisition of the White Westinghouse brand for refrigerators and washing machines. 


"We had a trusted brand here and we intended to reclaim its share in the market," said president for East Asia Fredrick Ramen. "Right now, the  brand is number two in terms of top of mind. We recently held a contest for the oldest working White Westinghouse and that went to the owner of a 28-year-old refrigerator in good working condition."


                    [DatePublished] => 2003-10-06 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1125263
                    [AuthorName] => Angelica A. Angel
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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abtest

Co-branding Electrolux

By Margaret Jao-Grey  | August 9, 2004 - 12:00am

For many, the reentry of Electrolux in the Philippine market three years ago was a surprise. At that time, Sweden-based AB Electrolux already owned three popular brands in the refrigerator segment alone–White...

Business As Usual

It’s back!

By Angelica A. Angel | October 6, 2003 - 12:00am

For Electrolux, a major factor in its return to the Philippines in June last year was its acquisition of the White Westinghouse brand for refrigerators and washing machines. "We had a trusted brand here and...

Business As Usual