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                    [Title] => The Obama-Osama conundrum
                    [Summary] => 
Since Obama announced that Osama has been killed in a covert operation by elite forces in Abbottabad, Pakistan, how many people, in sharing the (good) news have mistakenly said Obama instead of Osama, and vice versa?
                    [DatePublished] => 2011-05-07 00:00:00
                    [ColumnID] => 135293
                    [Focus] => 0
                    [AuthorID] => 1520915
                    [AuthorName] => Mike Acebedo Lopez
                    [SectionName] => Freeman Opinion
                    [SectionUrl] => opinion
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                    [ArticleID] => 245896
                    [Title] => Marketing below the line
                    [Summary] => In the span of four  years, Multimedia Exponents had moved from a P5,000 a month rented apartment behind the Social Security System to an eight-storey building in Makati which it owns. The below-the-line marketing company has been Makati-based for the past three years. 


"With the economic slowdown in the last six years, the cost of above-the-line marketing such as advertising has become extremely expensive. Below-the line or BTL marketing has become more popular,"  said vice-president for finance Arman Malabanan. 


                    [DatePublished] => 2004-04-12 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1721099
                    [AuthorName] => Rose G. De La Cruz
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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                    [ArticleID] => 683098
                    [Title] => The Obama-Osama conundrum
                    [Summary] => 
Since Obama announced that Osama has been killed in a covert operation by elite forces in Abbottabad, Pakistan, how many people, in sharing the (good) news have mistakenly said Obama instead of Osama, and vice versa?
                    [DatePublished] => 2011-05-07 00:00:00
                    [ColumnID] => 135293
                    [Focus] => 0
                    [AuthorID] => 1520915
                    [AuthorName] => Mike Acebedo Lopez
                    [SectionName] => Freeman Opinion
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                    [Title] => Marketing below the line
                    [Summary] => In the span of four  years, Multimedia Exponents had moved from a P5,000 a month rented apartment behind the Social Security System to an eight-storey building in Makati which it owns. The below-the-line marketing company has been Makati-based for the past three years. 


"With the economic slowdown in the last six years, the cost of above-the-line marketing such as advertising has become extremely expensive. Below-the line or BTL marketing has become more popular,"  said vice-president for finance Arman Malabanan. 


                    [DatePublished] => 2004-04-12 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1721099
                    [AuthorName] => Rose G. De La Cruz
                    [SectionName] => Business As Usual
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abtest

The Obama-Osama conundrum

By Mike Acebedo Lopez | May 7, 2011 - 12:00am

Since Obama announced that Osama has been killed in a covert operation by elite forces in Abbottabad, Pakistan, how many people, in sharing the (good) news have mistakenly said Obama instead of Osama, and vice ...

Freeman Opinion

Marketing below the line

By Rose G. De La Cruz | April 12, 2004 - 12:00am

In the span of four years, Multimedia Exponents had moved from a P5,000 a month rented apartment behind the Social Security System to an eight-storey building in Makati which it owns. The below-the-line marketing...

Business As Usual