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                    [Title] => The Philippines wins first Cannes Lion for direct marketing
                    [Summary] => For the first time in the 50 years of the Cannes Advertising Festival, the Philippines won its first Cannes Lion for direct marketing. The one-week festival, which is held in Cannes, France, is where over 8,000 advertising and marketing professionals gather to celebrate excellence in creativity and advertising. Recently, the festival introduced dedicated awards for media called the Media Lions and for direct marketing called the Lions Direct. 


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LIONS DIRECT

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The Philippines wins first Cannes Lion for direct marketing

By Angel Guerrero | July 7, 2003 - 12:00am

For the first time in the 50 years of the Cannes Advertising Festival, the Philippines won its first Cannes Lion for direct marketing. The one-week festival, which is held in Cannes, France, is where over 8,000 advertising...

Lifestyle Business