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                    [ArticleID] => 159036
                    [Title] => Are you carrying too much plastic?
                    [Summary] => There was a time when it was so difficult to get approved for a credit card. Back in the 1980s, access was limited to the wealthy. A decade later, middle-income earners started flashing these plastic currencies, but only after being subjected to a screening process that included the submission of a certificate of employment or a  tax return or a bank statement to show how much the card applicant earned and his source of regular income.


                    [DatePublished] => 2002-04-29 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1212707
                    [AuthorName] => Carla Paras-Sison
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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            [1] => Array
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                    [ArticleID] => 155112
                    [Title] => Getting the most out of your credit card
                    [Summary] => This April, Jaime Guloy intends to charge his son’s tuition as an incoming high school freshman to his credit card. "I don’t get my mid-year bonus until May," he said. "If I don’t pay the tuition next month, I will have to pay a penalty for late enrollment, at best, or look for another school for my son, at worst."


Guloy is one of an increasing number of cardholders who have discovered they can use their credit cards for more than just shopping.  


                    [DatePublished] => 2002-03-25 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1309106
                    [AuthorName] => Estela Banzon-De La Paz
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
                )

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                    [ArticleID] => 153499
                    [Title] => Happy charging!
                    [Summary] => There’s  never been a better or easier time to own a credit card. Heightened market competition has resulted in aggressive campaigns designed to make it more convenient for customers to apply for one. If you’re lucky, you may even get a pre-approved card in the mail.


But after giving you a credit card, the next challenge for the issuer company is to keep you happy and loyal and to encourage usage. 


                    [DatePublished] => 2002-03-11 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1212707
                    [AuthorName] => Carla Paras-Sison
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
                )

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LIEL GONZALEZ

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                    [ArticleID] => 159036
                    [Title] => Are you carrying too much plastic?
                    [Summary] => There was a time when it was so difficult to get approved for a credit card. Back in the 1980s, access was limited to the wealthy. A decade later, middle-income earners started flashing these plastic currencies, but only after being subjected to a screening process that included the submission of a certificate of employment or a  tax return or a bank statement to show how much the card applicant earned and his source of regular income.


                    [DatePublished] => 2002-04-29 00:00:00
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                    [AuthorName] => Carla Paras-Sison
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                    [ArticleID] => 155112
                    [Title] => Getting the most out of your credit card
                    [Summary] => This April, Jaime Guloy intends to charge his son’s tuition as an incoming high school freshman to his credit card. "I don’t get my mid-year bonus until May," he said. "If I don’t pay the tuition next month, I will have to pay a penalty for late enrollment, at best, or look for another school for my son, at worst."


Guloy is one of an increasing number of cardholders who have discovered they can use their credit cards for more than just shopping.  


                    [DatePublished] => 2002-03-25 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1309106
                    [AuthorName] => Estela Banzon-De La Paz
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
                )

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                    [ArticleID] => 153499
                    [Title] => Happy charging!
                    [Summary] => There’s  never been a better or easier time to own a credit card. Heightened market competition has resulted in aggressive campaigns designed to make it more convenient for customers to apply for one. If you’re lucky, you may even get a pre-approved card in the mail.


But after giving you a credit card, the next challenge for the issuer company is to keep you happy and loyal and to encourage usage. 


                    [DatePublished] => 2002-03-11 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1212707
                    [AuthorName] => Carla Paras-Sison
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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abtest

Are you carrying too much plastic?

By Carla Paras-Sison | April 29, 2002 - 12:00am

There was a time when it was so difficult to get approved for a credit card. Back in the 1980s, access was limited to the wealthy. A decade later, middle-income earners started flashing these plastic currencies,...

Business As Usual

Getting the most out of your credit card

By Estela Banzon-De La Paz | March 25, 2002 - 12:00am

This April, Jaime Guloy intends to charge his son’s tuition as an incoming high school freshman to his credit card. "I don’t get my mid-year bonus until May," he said. "If I don’t pay...

Business As Usual

Happy charging!

By Carla Paras-Sison | March 11, 2002 - 12:00am

There’s never been a better or easier time to own a credit card. Heightened market competition has resulted in aggressive campaigns designed to make it more convenient for customers to apply for one. If you’re...

Business As Usual