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                    [ArticleID] => 251233
                    [Title] => Branding  generics
                    [Summary] => Before she takes her favorite lechon, Letty Centeno used to pop the  anti-cholesterol tablet of choice, Simvastatin. These days, she keeps a stock of Rite-Med generics, which are 50% cheaper and just as effective.


Rite-Med is the brand name of 57 generic drugs marketed by Rite-Med Phils., Inc., a member of the Unilab Group.


                    [DatePublished] => 2004-05-24 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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LETTY CENTENO

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                    [ArticleID] => 251233
                    [Title] => Branding  generics
                    [Summary] => Before she takes her favorite lechon, Letty Centeno used to pop the  anti-cholesterol tablet of choice, Simvastatin. These days, she keeps a stock of Rite-Med generics, which are 50% cheaper and just as effective.


Rite-Med is the brand name of 57 generic drugs marketed by Rite-Med Phils., Inc., a member of the Unilab Group.


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                    [ColumnID] => 133272
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abtest

Branding generics

By Margaret Jao-Grey  | May 24, 2004 - 12:00am

Before she takes her favorite lechon, Letty Centeno used to pop the anti-cholesterol tablet of choice, Simvastatin. These days, she keeps a stock of Rite-Med generics, which are 50% cheaper and just as effective. Rite-Med...

Business As Usual