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To many companies, a call center is merely a customer service necessity.

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The importance of the contact center’s function as brand ambassador has been overlooked by management for years. But this is about to change as more and more companies are realizing that the battle to win – and maintain the customers is fought by contact center agents every day.

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LAURA BASSETT

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abtest

Importance of contact centers growing

February 17, 2014 - 12:00am

To many companies, a call center is merely a customer service necessity.

Business As Usual

Contact center agents are company’s most important brand ambassadors

December 30, 2013 - 12:00am

The importance of the contact center’s function as brand ambassador has been overlooked by management for years. But this is about to change as more and more companies are realizing that the battle to win –...

Business As Usual