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                    [Title] => That second cup
                    [Summary] => As an advertising strategy, Café Nescafe not only pays for itself. It also contributes to the bottom line of  Nestlé Phils. Inc.


"We wanted to increase awareness of Nescafe in a non-traditional way.  We also wanted to expand brand usage by showcasing Nescafé  in different formats," said Nestlé senior vice-president for food services Manuel Parroco. 


                    [DatePublished] => 2003-05-26 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
                    [SectionName] => Business As Usual
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LA BARISTA

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                    [Title] => That second cup
                    [Summary] => As an advertising strategy, Café Nescafe not only pays for itself. It also contributes to the bottom line of  Nestlé Phils. Inc.


"We wanted to increase awareness of Nescafe in a non-traditional way.  We also wanted to expand brand usage by showcasing Nescafé  in different formats," said Nestlé senior vice-president for food services Manuel Parroco. 


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That second cup

By Margaret Jao-Grey  | May 26, 2003 - 12:00am

As an advertising strategy, Café Nescafe not only pays for itself. It also contributes to the bottom line of Nestlé Phils. Inc. "We wanted to increase awareness of Nescafe in a non-traditional...

Business As Usual