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KIDS FASHION

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abtest

Growing the business... literally & inversely

By Philip Cu-Unjieng | August 25, 2013 - 12:00am

Attended two SM events/launches recently, and was struck by how prescient its marketing initiatives have become, seeking growth by establishing dominant footholds in specific niches.

Allure

Just because we love animals

November 17, 2012 - 12:00am

“We’ve been looking for The Philippine Animal Welfare Society (PAWS) for the longest time,” says Jo Dy Juanco, vice president for SM Kids Fashion.

Pet Life

The SM Kids Collection at Philippine Fashion Week

December 9, 2011 - 12:00am

Tweens are said to have the best of both worlds  the sense of wonder of a child and the beginnings of grown up smarts.

Shopping Guide