Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 1369101
                    [Title] => The bottom line of advertising
                    [Summary] => 
If you will be guaranteed sales for spending X amount on advertising, would you take it?

                    [DatePublished] => 2014-09-15 00:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 1242922
                    [AuthorName] => Dan Ryan Catalan
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
                )

            [1] => Array
                (
                    [ArticleID] => 250832
                    [Title] => Manila Water pumps 13% higher income in 1st qtr
                    [Summary] => Manila Water Corp. (MWC) posted a net income of P309 million in the first quarter this year, up by 13 percent from the previous year’s level, the company said yesterday.


Revenues grew 16 percent during the period to P930 million from P802 million in the same period last year.  


The Ayala-controlled company said its aggressive capital expenditure program has resulted in significant service expansion, adding one million people to its service area.


                    [DatePublished] => 2004-05-21 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1804021
                    [AuthorName] => Zinnia B. Dela Peña
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

        )

)

KEY PERFORMANCE INDICATORS

Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 1369101
                    [Title] => The bottom line of advertising
                    [Summary] => 
If you will be guaranteed sales for spending X amount on advertising, would you take it?

                    [DatePublished] => 2014-09-15 00:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 1242922
                    [AuthorName] => Dan Ryan Catalan
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
                )

            [1] => Array
                (
                    [ArticleID] => 250832
                    [Title] => Manila Water pumps 13% higher income in 1st qtr
                    [Summary] => Manila Water Corp. (MWC) posted a net income of P309 million in the first quarter this year, up by 13 percent from the previous year’s level, the company said yesterday.


Revenues grew 16 percent during the period to P930 million from P802 million in the same period last year.  


The Ayala-controlled company said its aggressive capital expenditure program has resulted in significant service expansion, adding one million people to its service area.


                    [DatePublished] => 2004-05-21 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1804021
                    [AuthorName] => Zinnia B. Dela Peña
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

        )

)

abtest

The bottom line of advertising

By Dan Ryan Catalan | September 15, 2014 - 12:00am

If you will be guaranteed sales for spending X amount on advertising, would you take it?

Business As Usual

Manila Water pumps 13% higher income in 1st qtr

By Zinnia B. Dela Peña | May 21, 2004 - 12:00am

Manila Water Corp. (MWC) posted a net income of P309 million in the first quarter this year, up by 13 percent from the previous year’s level, the company said yesterday. Revenues grew 16 percent during the...

Business