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                    [ArticleID] => 195754
                    [Title] => They deliver
                    [Summary] => Kelloggs took a beating from Nestlé Phils. until it limited its cereal distribution to upscale supermarkets and to key provincial locations where fresh milk was available.  


In the case of Japan-based Mandom, the distribution strategy for its Gatsby brand of hair gel was to be in as many of the retail outlets as possible patronized by  the C-D market. Today, Gatsby is market leader.


                    [DatePublished] => 2003-02-17 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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JDH

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                    [ArticleID] => 195754
                    [Title] => They deliver
                    [Summary] => Kelloggs took a beating from Nestlé Phils. until it limited its cereal distribution to upscale supermarkets and to key provincial locations where fresh milk was available.  


In the case of Japan-based Mandom, the distribution strategy for its Gatsby brand of hair gel was to be in as many of the retail outlets as possible patronized by  the C-D market. Today, Gatsby is market leader.


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abtest

They deliver

By Margaret Jao-Grey  | February 17, 2003 - 12:00am

Kelloggs took a beating from Nestlé Phils. until it limited its cereal distribution to upscale supermarkets and to key provincial locations where fresh milk was available. In the case of Japan-based Mandom,...

Business As Usual