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                    [ArticleID] => 153499
                    [Title] => Happy charging!
                    [Summary] => There’s  never been a better or easier time to own a credit card. Heightened market competition has resulted in aggressive campaigns designed to make it more convenient for customers to apply for one. If you’re lucky, you may even get a pre-approved card in the mail.


But after giving you a credit card, the next challenge for the issuer company is to keep you happy and loyal and to encourage usage. 


                    [DatePublished] => 2002-03-11 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1212707
                    [AuthorName] => Carla Paras-Sison
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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JAY BENGZON

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                    [Title] => Happy charging!
                    [Summary] => There’s  never been a better or easier time to own a credit card. Heightened market competition has resulted in aggressive campaigns designed to make it more convenient for customers to apply for one. If you’re lucky, you may even get a pre-approved card in the mail.


But after giving you a credit card, the next challenge for the issuer company is to keep you happy and loyal and to encourage usage. 


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                    [Focus] => 0
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abtest

Happy charging!

By Carla Paras-Sison | March 11, 2002 - 12:00am

There’s never been a better or easier time to own a credit card. Heightened market competition has resulted in aggressive campaigns designed to make it more convenient for customers to apply for one. If you’re...

Business As Usual