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Who would have thought this fabric with humble beginnings would reach iconic status? This 18th-century indigo fabric originally worn by workers, farmers and miners for its durability has come a long way. In 1853, German immigrant Leob Strauss, who then changed his name to Levi, started a dry-goods wholesale business.
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MANILA, Philippines - Tough, durable, and comfortable—these are words that have preceded the Levi’s brand ever since our founder, Levi Strauss, acquired the patent for the world’s first pair of blue jeans in 1873.
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JACOB DAVIS

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Who would have thought this fabric with humble beginnings would reach iconic status? This 18th-century indigo fabric originally worn by workers, farmers and miners for its durability has come a long way. In 1853, German immigrant Leob Strauss, who then changed his name to Levi, started a dry-goods wholesale business.
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MANILA, Philippines - Tough, durable, and comfortable—these are words that have preceded the Levi’s brand ever since our founder, Levi Strauss, acquired the patent for the world’s first pair of blue jeans in 1873.
                    [DatePublished] => 2009-04-13 00:00:00
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abtest

Denim domination

By Joyce Oreña | June 2, 2010 - 12:00am

Who would have thought this fabric with humble beginnings would reach iconic status? This 18th-century indigo fabric originally worn by workers, farmers and miners for its durability has come a long way. In 1853,...

Fashion and Beauty

Levi's: the perfect fit for the corporate family

By Ramon Martelino, Country Manager, Levi Strauss Phils., Inc. | April 13, 2009 - 12:00am

MANILA, Philippines - Tough, durable, and comfortable—these are words that have preceded the Levi’s brand ever since our founder, Levi Strauss, acquired the patent for the world’s first pair of...

Business As Usual