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                    [Title] => New HSMA officers set out to spur Philippine hospitality and tourism growth
                    [Summary] => 
The Hotel Sales and Marketing Association Philippines formally inducted its 2026–2027 Board of Trustees during its first general membership meeting held on March 2, 2026 at Lanson Place Mall of Asia.

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                    [ArticleID] => 2449603
                    [Title] => More infrastructure connectivity needed to boost tourism
                    [Summary] => 
The government must invest in more infrastructure to connect the Philippines’ various tourist attractions to attract more visitors, according to Loleth So, president of the Hotel Sales and Marketing Association and the group commercial director of Megaworld Hotels & Resorts.

                    [DatePublished] => 2025-06-11 00:00:00
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                    [AuthorName] => Marianne Go
                    [SectionName] => Business
                    [SectionUrl] => business
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                    [ArticleID] => 2378130
                    [Title] => Tourism target likely to be missed
                    [Summary] => ey tourism targets are likely to be missed this year, according to Leechiu Property Consultants director for hotels, tourism,and leisure, Alfred Lay, in a briefing for members of the Hotel Sales and Marketing Association during their third general membership meeting held Wednesday at the Sheraton Manila Bay Hotel.
                    [DatePublished] => 2024-08-16 00:00:00
                    [ColumnID] => 136596
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                    [AuthorID] => 1489942
                    [AuthorName] => Mariane V. Go
                    [SectionName] => Business
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                    [ArticleID] => 2359842
                    [Title] => HSMA’s 2nd Sales & Marketing Summit to spotlight hospitality trends, address travel industry woes
                    [Summary] => The Hotel Sales and Marketing Association (HSMA), the premier organization of hotel sales and marketing leaders in the Philippines, is set to stage the second Sales & Marketing Summit this month.
                    [DatePublished] => 2024-06-02 18:03:00
                    [ColumnID] => 0
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                    [AuthorID] => 1804517
                    [AuthorName] => Rosette Adel
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                    [ArticleID] => 2310519
                    [Title] => ‘Beyond the Bottom Line’: Philippine hospitality sector’s innovation, dedication feted at 9th Virtus Awards
                    [Summary] => Members of the Hotel Sales and Marketing Association once again gathered on Thursday evening to celebrate and acknowledge the Philippine hospitality industry’s best professionals and campaigns.
                    [DatePublished] => 2023-11-11 10:07:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1804517
                    [AuthorName] => Rosette Adel
                    [SectionName] => Business
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                    [URL] => https://media.philstar.com/photos/2023/11/10/9th-virtus-awards_2023-11-10_21-28-25655_thumbnail.jpg
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                    [ArticleID] => 2245926
                    [Title] => Domestic tourism bolstered hospitality industry in January
                    [Summary] => The hospitality industry of the country is alive and kicking during the first month of 2023, thanks to domestic tourism.
                    [DatePublished] => 2023-02-18 18:06:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1804517
                    [AuthorName] => Rosette Adel
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                    [URL] => https://media.philstar.com/photos/2023/02/17/hotel2020-10-2121-59-19_2023-02-17_19-00-261000_thumbnail.jpg
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                    [ArticleID] => 2245710
                    [Title] => Hotel occupancy tops pre-pandemic levels in January
                    [Summary] => Hotels in the country remain optimistic of the industry’s performance this year as the average occupancy has already surpassed pre-pandemic levels, according to an official of the Hotel Sales and Marketing Association..
                    [DatePublished] => 2023-02-18 00:00:00
                    [ColumnID] => 0
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                    [AuthorID] => 1805144
                    [AuthorName] => Catherine Talavera
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                    [ArticleID] => 2220180
                    [Title] => Hotel group celebrates hospitality industry resilience at 8th Virtus Awards
                    [Summary] => The Hotel Sales and Marketing Association last Tuesday concluded the eighth edition of Virtus Award to recognize the endeavor of hospitality professionals.
                    [DatePublished] => 2022-10-29 17:58:00
                    [ColumnID] => 0
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                    [AuthorID] => 1804517
                    [AuthorName] => Rosette Adel
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                    [ArticleID] => 2177874
                    [Title] => ‘Breakthrough 2022’: Virtus Awards for hospitality industry launched
                    [Summary] => With the tourism and travel industry slowly getting back on its feet amid the relaxed restrictions on movement, a hotel group seeks to highlight the endeavor of the hospitality professionals through its annual Virtus Awards.
                    [DatePublished] => 2022-04-30 18:11:00
                    [ColumnID] => 0
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                    [AuthorID] => 1804517
                    [AuthorName] => Rosette Adel
                    [SectionName] => Travel and Tourism
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                    [ArticleID] => 2144824
                    [Title] => HSMA Virtus Awards 2021 winners
                    [Summary] => With its creative ART (Adapt. Restrategize. Thrive.) business approach after being hit hard by the pandemic, luxury integrated resort Okada Manila earned this year the prestigious Virtus Award for Most Resilient Business–Property.
                    [DatePublished] => 2021-12-01 00:00:00
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HSMA

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                    [Title] => New HSMA officers set out to spur Philippine hospitality and tourism growth
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The Hotel Sales and Marketing Association Philippines formally inducted its 2026–2027 Board of Trustees during its first general membership meeting held on March 2, 2026 at Lanson Place Mall of Asia.

                    [DatePublished] => 2026-03-12 00:00:00
                    [ColumnID] => 0
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                    [ArticleID] => 2449603
                    [Title] => More infrastructure connectivity needed to boost tourism
                    [Summary] => 
The government must invest in more infrastructure to connect the Philippines’ various tourist attractions to attract more visitors, according to Loleth So, president of the Hotel Sales and Marketing Association and the group commercial director of Megaworld Hotels & Resorts.

                    [DatePublished] => 2025-06-11 00:00:00
                    [ColumnID] => 136596
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                    [AuthorName] => Marianne Go
                    [SectionName] => Business
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                    [Title] => Tourism target likely to be missed
                    [Summary] => ey tourism targets are likely to be missed this year, according to Leechiu Property Consultants director for hotels, tourism,and leisure, Alfred Lay, in a briefing for members of the Hotel Sales and Marketing Association during their third general membership meeting held Wednesday at the Sheraton Manila Bay Hotel.
                    [DatePublished] => 2024-08-16 00:00:00
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                    [AuthorName] => Mariane V. Go
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                    [Title] => HSMA’s 2nd Sales & Marketing Summit to spotlight hospitality trends, address travel industry woes
                    [Summary] => The Hotel Sales and Marketing Association (HSMA), the premier organization of hotel sales and marketing leaders in the Philippines, is set to stage the second Sales & Marketing Summit this month.
                    [DatePublished] => 2024-06-02 18:03:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1804517
                    [AuthorName] => Rosette Adel
                    [SectionName] => Business
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                    [Title] => ‘Beyond the Bottom Line’: Philippine hospitality sector’s innovation, dedication feted at 9th Virtus Awards
                    [Summary] => Members of the Hotel Sales and Marketing Association once again gathered on Thursday evening to celebrate and acknowledge the Philippine hospitality industry’s best professionals and campaigns.
                    [DatePublished] => 2023-11-11 10:07:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1804517
                    [AuthorName] => Rosette Adel
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                    [ArticleID] => 2245926
                    [Title] => Domestic tourism bolstered hospitality industry in January
                    [Summary] => The hospitality industry of the country is alive and kicking during the first month of 2023, thanks to domestic tourism.
                    [DatePublished] => 2023-02-18 18:06:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1804517
                    [AuthorName] => Rosette Adel
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => https://media.philstar.com/photos/2023/02/17/hotel2020-10-2121-59-19_2023-02-17_19-00-261000_thumbnail.jpg
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                    [ArticleID] => 2245710
                    [Title] => Hotel occupancy tops pre-pandemic levels in January
                    [Summary] => Hotels in the country remain optimistic of the industry’s performance this year as the average occupancy has already surpassed pre-pandemic levels, according to an official of the Hotel Sales and Marketing Association..
                    [DatePublished] => 2023-02-18 00:00:00
                    [ColumnID] => 0
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                    [AuthorID] => 1805144
                    [AuthorName] => Catherine Talavera
                    [SectionName] => Business
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                )

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                    [Title] => Hotel group celebrates hospitality industry resilience at 8th Virtus Awards
                    [Summary] => The Hotel Sales and Marketing Association last Tuesday concluded the eighth edition of Virtus Award to recognize the endeavor of hospitality professionals.
                    [DatePublished] => 2022-10-29 17:58:00
                    [ColumnID] => 0
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                    [AuthorName] => Rosette Adel
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                    [ArticleID] => 2177874
                    [Title] => ‘Breakthrough 2022’: Virtus Awards for hospitality industry launched
                    [Summary] => With the tourism and travel industry slowly getting back on its feet amid the relaxed restrictions on movement, a hotel group seeks to highlight the endeavor of the hospitality professionals through its annual Virtus Awards.
                    [DatePublished] => 2022-04-30 18:11:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1804517
                    [AuthorName] => Rosette Adel
                    [SectionName] => Travel and Tourism
                    [SectionUrl] => travel-and-tourism
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                    [ArticleID] => 2144824
                    [Title] => HSMA Virtus Awards 2021 winners
                    [Summary] => With its creative ART (Adapt. Restrategize. Thrive.) business approach after being hit hard by the pandemic, luxury integrated resort Okada Manila earned this year the prestigious Virtus Award for Most Resilient Business–Property.
                    [DatePublished] => 2021-12-01 00:00:00
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abtest