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                    [ArticleID] => 171780
                    [Title] => The marketing of Samsung
                    [Summary] => Sang Youl Eom, president and chief executive officer of Samsung Electronics Phils. Corp. has been with the Samsung organization since 1982. His Philippine assignment in January 2002 follows earlier postings in Pakistan and Vietnam.


While the Samsung brand was introduced in the Philippines as early as 1987, the last four years saw a dip in brand awareness in the domestic market as the local operation focused on internal strengthening and reorganization following the Asian financial crisis.


                    [DatePublished] => 2002-08-12 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1212707
                    [AuthorName] => Carla Paras-Sison
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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                    [ArticleID] => 156677
                    [Title] => Vince Hizon’s "No Fear" Attitude
                    [Summary] => Ten years ago, Vince Hizon left family and friends in sunny California and journeyed back to his roots. His Philippine roots, that is. Having paternal ancestors in Davao, he used to vacation down South as a child.
                    [DatePublished] => 2002-04-09 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1214567
                    [AuthorName] => Carmen Silverio of Young Star Magazine
                    [SectionName] => Young Star
                    [SectionUrl] => young-star
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HIS PHILIPPINE

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                    [ArticleID] => 171780
                    [Title] => The marketing of Samsung
                    [Summary] => Sang Youl Eom, president and chief executive officer of Samsung Electronics Phils. Corp. has been with the Samsung organization since 1982. His Philippine assignment in January 2002 follows earlier postings in Pakistan and Vietnam.


While the Samsung brand was introduced in the Philippines as early as 1987, the last four years saw a dip in brand awareness in the domestic market as the local operation focused on internal strengthening and reorganization following the Asian financial crisis.


                    [DatePublished] => 2002-08-12 00:00:00
                    [ColumnID] => 133272
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                    [AuthorName] => Carla Paras-Sison
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                    [Title] => Vince Hizon’s "No Fear" Attitude
                    [Summary] => Ten years ago, Vince Hizon left family and friends in sunny California and journeyed back to his roots. His Philippine roots, that is. Having paternal ancestors in Davao, he used to vacation down South as a child.
                    [DatePublished] => 2002-04-09 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1214567
                    [AuthorName] => Carmen Silverio of Young Star Magazine
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abtest

The marketing of Samsung

By Carla Paras-Sison | August 12, 2002 - 12:00am

Sang Youl Eom, president and chief executive officer of Samsung Electronics Phils. Corp. has been with the Samsung organization since 1982. His Philippine assignment in January 2002 follows earlier postings in Pakistan...

Business As Usual

Vince Hizon’s "No Fear" Attitude

By Carmen Silverio of Young Star Magazine | April 9, 2002 - 12:00am

Ten years ago, Vince Hizon left family and friends in sunny California and journeyed back to his roots. His Philippine roots, that is. Having paternal ancestors in Davao, he used to vacation down South as a chi...

Young Star