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                    [ArticleID] => 139859
                    [Title] => The Beautifont man is back
                    [Summary] => If there’s a person who should be credited with introducing direct selling in the Philippines, it’s Jose Tabora, the founder of Beautifont Inc.  Very few today would remember, much less know,  the  Filipino brand of cosmetics that was such a phenomenal market success in the 1960s and the 1970s.


Tabora got the business idea while he was based in New York as a Philippine vice consul.  At that time, many well-to-do Filipinas would  ask him to accompany them to Charles of the Ritz to have their complexion analyzed and then to have cosmetics specially formulated for them.  

                    [DatePublished] => 2001-11-12 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1206703
                    [AuthorName] => C.V. Clarete
                    [SectionName] => Business As Usual
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HINOKI INC

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                    [Title] => The Beautifont man is back
                    [Summary] => If there’s a person who should be credited with introducing direct selling in the Philippines, it’s Jose Tabora, the founder of Beautifont Inc.  Very few today would remember, much less know,  the  Filipino brand of cosmetics that was such a phenomenal market success in the 1960s and the 1970s.


Tabora got the business idea while he was based in New York as a Philippine vice consul.  At that time, many well-to-do Filipinas would  ask him to accompany them to Charles of the Ritz to have their complexion analyzed and then to have cosmetics specially formulated for them.  

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The Beautifont man is back

By C.V. Clarete | November 12, 2001 - 12:00am

If there’s a person who should be credited with introducing direct selling in the Philippines, it’s Jose Tabora, the founder of Beautifont Inc. Very few today would remember, much less know, the Filipino...

Business As Usual