GWC

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                    [ArticleID] => 304560
                    [Title] => Industry pioneer talks about mobile marketing in RP
                    [Summary] => After experiencing a slow start last year, mobile marketing has become a big business strategy for several leading companies to promote their products. So much so that text-based product promotions have now become a popular marketing tool. 


Consider the text raffles, text games and interactive billboards you see along major thoroughfares that invite cellphone users to text their votes, all these prove that mobile marketing has established its potential as an effective instrument to promote a brand or product.


                    [DatePublished] => 2005-10-31 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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Industry pioneer talks about mobile marketing in RP

October 31, 2005 - 12:00am

After experiencing a slow start last year, mobile marketing has become a big business strategy for several leading companies to promote their products. So much so that text-based product promotions have now become...

Business As Usual