GUERILLA

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                    [ArticleID] => 727048
                    [Title] => Wartime banknotes on display in BPI museum
                    [Summary] => 
WARTIME MONEY. Among the “relics” displayed at the Bank of PI museum-Cebu are old money circulated here under various colonial regimes.
                    [DatePublished] => 2011-09-15 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1769982
                    [AuthorName] => The Ear
                    [SectionName] => Freeman Opinion
                    [SectionUrl] => opinion
                    [URL] => 
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                    [ArticleID] => 41109
                    [Title] => Gearing up for guerilla marketing
                    [Summary] => 
            
Guerilla marketing, a term coined by Jay Conrad Levinson in his popular 1984 book of the same title, has been loosely defined as a body of unconventional ways of pursuing conventional goals. Simply put, this strategy deals with the objective of maximizing profits by minimizing costs.
                    [DatePublished] => 2008-01-28 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1096615
                    [AuthorName] =>  Christina Mendez
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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Wartime banknotes on display in BPI museum

By The Ear | September 15, 2011 - 12:00am

WARTIME MONEY. Among the “relics” displayed at the Bank of PI museum-Cebu are old money circulated here under various colonial regimes.

Freeman Opinion

Gearing up for guerilla marketing

By Christina Mendez | January 28, 2008 - 12:00am

Guerilla marketing, a term coined by Jay Conrad Levinson in his popular 1984 book of the same title, has been loosely defined as a body of unconventional ways of pursuing conventional goals. Simply...

Business As Usual