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                    [ArticleID] => 408470
                    [Title] => Reducing brand promotion during hard times can be fatal
                    [Summary] => 
The usual practice by companies of cutting down on promotional and advertising spending during economic downturns will have an immediate and lasting adverse impact on the brand instead of improving company margins.
                    [DatePublished] => 2008-10-20 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1720791
                    [AuthorName] => Rose de la Cruz
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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                    [ArticleID] => 324055
                    [Title] => RP to benefit from growing F&A outsourcing market
                    [Summary] => Finance and accounting (F&A) outsourcing in the world market will likely reach $25 billion in 2009 and the Philippines should benefit from this by establishing a niche on highly voluminous, repetitive F&A processes like transaction processing, according to Christopher Orcullo, president and chief executive officer of BPO International.


F&A outsourcing growth is 15 percent of the total business process outsourcing (BPO) growth amounting to $641.2 billion, based on an IDC estimate on BPO 2009 spending.


                    [DatePublished] => 2006-03-03 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1805266
                    [AuthorName] => Marianne V. Go
                    [SectionName] => Business
                    [SectionUrl] => business
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GAMBLE AND CITIBANK

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                    [ArticleID] => 408470
                    [Title] => Reducing brand promotion during hard times can be fatal
                    [Summary] => 
The usual practice by companies of cutting down on promotional and advertising spending during economic downturns will have an immediate and lasting adverse impact on the brand instead of improving company margins.
                    [DatePublished] => 2008-10-20 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1720791
                    [AuthorName] => Rose de la Cruz
                    [SectionName] => Business As Usual
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                    [ArticleID] => 324055
                    [Title] => RP to benefit from growing F&A outsourcing market
                    [Summary] => Finance and accounting (F&A) outsourcing in the world market will likely reach $25 billion in 2009 and the Philippines should benefit from this by establishing a niche on highly voluminous, repetitive F&A processes like transaction processing, according to Christopher Orcullo, president and chief executive officer of BPO International.


F&A outsourcing growth is 15 percent of the total business process outsourcing (BPO) growth amounting to $641.2 billion, based on an IDC estimate on BPO 2009 spending.


                    [DatePublished] => 2006-03-03 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1805266
                    [AuthorName] => Marianne V. Go
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abtest

Reducing brand promotion during hard times can be fatal

By Rose de la Cruz | October 20, 2008 - 12:00am

The usual practice by companies of cutting down on promotional and advertising spending during economic downturns will have an immediate and lasting adverse impact on the brand instead of improving company marg...

Business As Usual

RP to benefit from growing F&A outsourcing market

By Marianne V. Go | March 3, 2006 - 12:00am

Finance and accounting (F&A) outsourcing in the world market will likely reach $25 billion in 2009 and the Philippines should benefit from this by establishing a niche on highly voluminous, repetitive F&A...

Business