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                    [ArticleID] => 197499
                    [Title] => Understanding the customer is easy to do
                    [Summary] => Many entrepreneurs are intimidated by the thought of doing consumer research because of the false notion that it is an expensive proposition and requires the hiring of additional talent and people. Not so, according to our AIM student-entrepreneurs who have learned that understanding the customer is easy to do.


Here are some of the simple rules they follow:


                    [DatePublished] => 2003-03-03 00:00:00
                    [ColumnID] => 134083
                    [Focus] => 0
                    [AuthorID] => 1307128
                    [AuthorName] => ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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FOURTH RULE

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                    [ArticleID] => 197499
                    [Title] => Understanding the customer is easy to do
                    [Summary] => Many entrepreneurs are intimidated by the thought of doing consumer research because of the false notion that it is an expensive proposition and requires the hiring of additional talent and people. Not so, according to our AIM student-entrepreneurs who have learned that understanding the customer is easy to do.


Here are some of the simple rules they follow:


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                    [ColumnID] => 134083
                    [Focus] => 0
                    [AuthorID] => 1307128
                    [AuthorName] => ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria
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                    [SectionUrl] => business-as-usual
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abtest

Understanding the customer is easy to do

By ENTREPRENEUR’S HELP-LINE By Alejandrino J. Ferreria | March 3, 2003 - 12:00am

Many entrepreneurs are intimidated by the thought of doing consumer research because of the false notion that it is an expensive proposition and requires the hiring of additional talent and people. Not so, according...

Business As Usual

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