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Array ( [results] => Array ( [0] => Array ( [ArticleID] => 288162 [Title] => Making another Splash [Summary] => As part of the groups 20th anniversary celebration, Splash Holdings, Inc. is trying something new. It has set up Splash Pharmaceuticals Corp., which will initially compete in the P5-billion herbal medicine market with flavored virgin coconut oil.
"Our strategy is to differentiate our product from the rest of the market. Since our surveys show that many people are turned off by the nauseating taste of VCO, we have come up with an innovation, flavored VCOs," said chairman and chief executive officer Rolando Hortaleza.
[DatePublished] => 2005-07-25 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1488513 [AuthorName] => Margaret Jao-Grey [SectionName] => Business As Usual [SectionUrl] => business-as-usual [URL] => ) ) )
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By Margaret Jao-Grey | July 25, 2005 - 12:00am
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February 12, 2018
- 12:00 am
- 12:00 am
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