^
+ Follow ESTHER CAPISTRANO Tag
Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 225690
                    [Title] => Spending  patterns
                    [Summary] => With the huge expense in making major product shifts or in launching new products, manufacturers are increasingly using science rather than gut feel to ensure consumer acceptance. 


"Research has become a vital tool in determining the direction of businesses," said ACNielsen Phils. managing director Esther Capistrano. "For example, the data we gather directly from consumer households give manufacturers a whole picture of what products consumers buy and why they buy these."
[DatePublished] => 2003-10-27 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1096894 [AuthorName] => Estela Banzon-De La Paz [SectionName] => Business As Usual [SectionUrl] => business-as-usual [URL] => ) ) )
ESTHER CAPISTRANO
Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 225690
                    [Title] => Spending  patterns
                    [Summary] => With the huge expense in making major product shifts or in launching new products, manufacturers are increasingly using science rather than gut feel to ensure consumer acceptance. 


"Research has become a vital tool in determining the direction of businesses," said ACNielsen Phils. managing director Esther Capistrano. "For example, the data we gather directly from consumer households give manufacturers a whole picture of what products consumers buy and why they buy these."
[DatePublished] => 2003-10-27 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1096894 [AuthorName] => Estela Banzon-De La Paz [SectionName] => Business As Usual [SectionUrl] => business-as-usual [URL] => ) ) )
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