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                    [Title] => A   taste oF Mexico
                    [Summary] => When Ma. Elenita Tolentino-Adriano finally decided to quit her successful  law practice  in favor of her own business, she decided to go Mexican.


"My reasoning was simple.  If Mexican food is the fourth largest food business  in the United States,  then it will also click in the Philippines," said Tolentino-Adriano, president of La Salsa, Inc. 


The company started out as a Mexican restaurant in 1997. Two years later,  best-selling items in the menu were sold in a cart carrying the Tacomio brand inside a mall. The total investment for the cart was P35,000.   

                    [DatePublished] => 2005-07-18 00:00:00
                    [ColumnID] => 133272
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ELENITA TOLENTINO-ADRIANO

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                    [Title] => A   taste oF Mexico
                    [Summary] => When Ma. Elenita Tolentino-Adriano finally decided to quit her successful  law practice  in favor of her own business, she decided to go Mexican.


"My reasoning was simple.  If Mexican food is the fourth largest food business  in the United States,  then it will also click in the Philippines," said Tolentino-Adriano, president of La Salsa, Inc. 


The company started out as a Mexican restaurant in 1997. Two years later,  best-selling items in the menu were sold in a cart carrying the Tacomio brand inside a mall. The total investment for the cart was P35,000.   

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abtest

A taste oF Mexico

July 18, 2005 - 12:00am

When Ma. Elenita Tolentino-Adriano finally decided to quit her successful law practice in favor of her own business, she decided to go Mexican. "My reasoning was simple. If Mexican food is the fourth largest...

Business As Usual