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                    [ArticleID] => 223260
                    [Title] => It’s back!
                    [Summary] => For Electrolux, a major factor in its return to the Philippines in June last year was its acquisition of the White Westinghouse brand for refrigerators and washing machines. 


"We had a trusted brand here and we intended to reclaim its share in the market," said president for East Asia Fredrick Ramen. "Right now, the  brand is number two in terms of top of mind. We recently held a contest for the oldest working White Westinghouse and that went to the owner of a 28-year-old refrigerator in good working condition."


                    [DatePublished] => 2003-10-06 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1125263
                    [AuthorName] => Angelica A. Angel
                    [SectionName] => Business As Usual
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EAST ASIA FREDRICK RAMEN

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                    [ArticleID] => 223260
                    [Title] => It’s back!
                    [Summary] => For Electrolux, a major factor in its return to the Philippines in June last year was its acquisition of the White Westinghouse brand for refrigerators and washing machines. 


"We had a trusted brand here and we intended to reclaim its share in the market," said president for East Asia Fredrick Ramen. "Right now, the  brand is number two in terms of top of mind. We recently held a contest for the oldest working White Westinghouse and that went to the owner of a 28-year-old refrigerator in good working condition."


                    [DatePublished] => 2003-10-06 00:00:00
                    [ColumnID] => 133272
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It’s back!

By Angelica A. Angel | October 6, 2003 - 12:00am

For Electrolux, a major factor in its return to the Philippines in June last year was its acquisition of the White Westinghouse brand for refrigerators and washing machines. "We had a trusted brand here and...

Business As Usual