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                    [ArticleID] => 260624
                    [Title] => Co-branding  Electrolux
                    [Summary] => For many, the reentry of Electrolux in the Philippine market three years ago was a surprise.  At that time, Sweden-based AB Electrolux already owned three popular brands in the refrigerator segment alone–White Westinghouse, Kelvinator, and Frigidaire–which were  manufactured and/or  distributed by local partners. 


Even more surprising was the company’s decision to put up a wholly-owned subsidiary,  the only European/American consumer durables company to do so.


                    [DatePublished] => 2004-08-09 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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DOUBLE BRANDING

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                    [Title] => Co-branding  Electrolux
                    [Summary] => For many, the reentry of Electrolux in the Philippine market three years ago was a surprise.  At that time, Sweden-based AB Electrolux already owned three popular brands in the refrigerator segment alone–White Westinghouse, Kelvinator, and Frigidaire–which were  manufactured and/or  distributed by local partners. 


Even more surprising was the company’s decision to put up a wholly-owned subsidiary,  the only European/American consumer durables company to do so.


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abtest

Co-branding Electrolux

By Margaret Jao-Grey  | August 9, 2004 - 12:00am

For many, the reentry of Electrolux in the Philippine market three years ago was a surprise. At that time, Sweden-based AB Electrolux already owned three popular brands in the refrigerator segment alone–White...

Business As Usual