Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 677034
                    [Title] => Credibility + believability = success
                    [Summary] => 
One of the more exciting aspects of advertising and brand communication is the selection of an endorser for a brand.
                    [DatePublished] => 2011-04-18 00:00:00
                    [ColumnID] => 134463
                    [Focus] => 0
                    [AuthorID] => 1704761
                    [AuthorName] => Rod Nepomuceno
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
                )

        )

)

DIRECT SELLING UNIT

Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 677034
                    [Title] => Credibility + believability = success
                    [Summary] => 
One of the more exciting aspects of advertising and brand communication is the selection of an endorser for a brand.
                    [DatePublished] => 2011-04-18 00:00:00
                    [ColumnID] => 134463
                    [Focus] => 0
                    [AuthorID] => 1704761
                    [AuthorName] => Rod Nepomuceno
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
                )

        )

)

abtest

Credibility + believability = success

By Rod Nepomuceno | April 18, 2011 - 12:00am

One of the more exciting aspects of advertising and brand communication is the selection of an endorser for a brand.

Lifestyle Business