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Array ( [results] => Array ( [0] => Array ( [ArticleID] => 169187 [Title] => Helping Consumers Live The Brand [Summary] => Time was when marketing people relied too heavily on their advertising agencies to produce glitzy copy that can attract the customers to the retail shelves. Today, consumers demand the brands promise to be carried out to the last detail by manufacturers and service providers. Enabling customers to live the brand can only happen when the following elements are present and drive the marketing process.
[DatePublished] => 2002-07-22 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1436482 [AuthorName] => Karen V. De Asis [SectionName] => Business As Usual [SectionUrl] => business-as-usual [URL] => ) ) )
DIFFERENTIATING
Array ( [results] => Array ( [0] => Array ( [ArticleID] => 169187 [Title] => Helping Consumers Live The Brand [Summary] => Time was when marketing people relied too heavily on their advertising agencies to produce glitzy copy that can attract the customers to the retail shelves. Today, consumers demand the brands promise to be carried out to the last detail by manufacturers and service providers. Enabling customers to live the brand can only happen when the following elements are present and drive the marketing process.
[DatePublished] => 2002-07-22 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1436482 [AuthorName] => Karen V. De Asis [SectionName] => Business As Usual [SectionUrl] => business-as-usual [URL] => ) ) )
abtest
By Karen V. De Asis | July 22, 2002 - 12:00am
Recommended
The Insurance Commission has placed health maintenance organization Stotsenberg Healthcare Systems Inc.under conservatorship amid its inability to address requirements from the government.
2 days ago
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February 12, 2018
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