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                    [Title] => More than just advertising
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Advertising in its various forms have been responsible for marketing and selling goods and services.    But recent trends have shown that advertising does not provide all the answers to the top line (revenues) requirements of global brands.


"What is now in common use in many developed countries is synergizing their marketing and sales/promotion efforts and making them gel with actual or foreseeable needs of the consumers," said Eric Einhorn, regional director of McCann Worldgroup for Asia and the Pacific. 


                    [DatePublished] => 2006-10-02 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1720791
                    [AuthorName] => Rose de la Cruz
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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DEMAND CREATION

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                    [ArticleID] => 361004
                    [Title] => More than just advertising
                    [Summary] => 



Advertising in its various forms have been responsible for marketing and selling goods and services.    But recent trends have shown that advertising does not provide all the answers to the top line (revenues) requirements of global brands.


"What is now in common use in many developed countries is synergizing their marketing and sales/promotion efforts and making them gel with actual or foreseeable needs of the consumers," said Eric Einhorn, regional director of McCann Worldgroup for Asia and the Pacific. 


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                    [AuthorName] => Rose de la Cruz
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More than just advertising

By Rose de la Cruz | October 2, 2006 - 12:00am

Advertising in its various forms have been responsible for marketing and selling goods and services. But recent trends have shown that advertising does not provide all the answers to the top line (revenues)...

Business As Usual