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                    [Summary] => Director of communications Pedro Dy-Liacco runs a shop unique to Nestlé Phils. 


"We offer both corporate and marketing solutions to communications," he said.  "Marketing communications develop strong brand equity while corporate communications build the image of the company. One feeds on the other. Marketing brand has to do with delighting consumers while marketing the company is putting a face to the Nestlé name, which results in consumer trust and, ultimately, in loyalty to both company and brands,"  said Dy-Liacco. 


                    [DatePublished] => 2003-09-01 00:00:00
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COMMUNICATIONS AND BRAND

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                    [Summary] => Director of communications Pedro Dy-Liacco runs a shop unique to Nestlé Phils. 


"We offer both corporate and marketing solutions to communications," he said.  "Marketing communications develop strong brand equity while corporate communications build the image of the company. One feeds on the other. Marketing brand has to do with delighting consumers while marketing the company is putting a face to the Nestlé name, which results in consumer trust and, ultimately, in loyalty to both company and brands,"  said Dy-Liacco. 


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                    [AuthorName] => 
                    [SectionName] => Business As Usual
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abtest

One cohesive message

September 1, 2003 - 12:00am

Director of communications Pedro Dy-Liacco runs a shop unique to Nestlé Phils. "We offer both corporate and marketing solutions to communications," he said. "Marketing communications develop...

Business As Usual