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                    [ArticleID] => 1309264
                    [Title] => CMOs still not ready for social media – IBM
                    [Summary] => 

Despite the wide use of social media by consumers, many chief marketing officers (CMO) are unprepared to respond to data explosion, technology and consultancy firm IBM Corp. said.

[DatePublished] => 2014-04-06 00:00:00 [ColumnID] => 0 [Focus] => 0 [AuthorID] => 1473425 [AuthorName] => Louella Desiderio [SectionName] => Business [SectionUrl] => business [URL] => ) [1] => Array ( [ArticleID] => 783536 [Title] => Too few marketers listen to digital grapevine - survey [Summary] =>

Southeast Asian marketing executives have reportedly been relying primarily on traditional sources of information for their marketing strategies despite the increasing use of social media, according to a survey conducted by computer giant IBM Corp.

[DatePublished] => 2012-03-05 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1473425 [AuthorName] => Louella Desiderio [SectionName] => Business As Usual [SectionUrl] => business-as-usual [URL] => ) [2] => Array ( [ArticleID] => 780387 [Title] => 'Asean chief marketers unprepared for rising digital challenges' [Summary] =>

A latest study by IBM revealed that many marketing organizations in Asia are on a cramming mood in dealing with problems associated with modern-day marketing complexities brought about by the rising digital revolution.

[DatePublished] => 2012-02-24 10:19:20 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1761201 [AuthorName] => Tam Noda [SectionName] => [SectionUrl] => [URL] => ) [3] => Array ( [ArticleID] => 742757 [Title] => Digital era transforming CMOs' agenda - IBM study [Summary] =>

 A new IBM study of more than 1,700 chief marketing officers (CMOs) from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.

[DatePublished] => 2011-10-31 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => [AuthorName] => [SectionName] => Technology [SectionUrl] => technology [URL] => ) [4] => Array ( [ArticleID] => 303428 [Title] => Canon EOS-1D Mark II gets better [Summary] => Photographic and imaging giant Canon has announced the update of its highly successful EOS-1D Mark II with the release of the most advanced professional digital SLR, the EOS-1D Mark II N.

Developed to incorporate improvements suggested by professional users, the EOS-1D Mark II N will sufficiently satisfy the demanding standards of press and sports photographers.
[DatePublished] => 2005-10-24 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => [AuthorName] => [SectionName] => Technology [SectionUrl] => technology [URL] => ) ) )
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            [0] => Array
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                    [ArticleID] => 1309264
                    [Title] => CMOs still not ready for social media – IBM
                    [Summary] => 

Despite the wide use of social media by consumers, many chief marketing officers (CMO) are unprepared to respond to data explosion, technology and consultancy firm IBM Corp. said.

[DatePublished] => 2014-04-06 00:00:00 [ColumnID] => 0 [Focus] => 0 [AuthorID] => 1473425 [AuthorName] => Louella Desiderio [SectionName] => Business [SectionUrl] => business [URL] => ) [1] => Array ( [ArticleID] => 783536 [Title] => Too few marketers listen to digital grapevine - survey [Summary] =>

Southeast Asian marketing executives have reportedly been relying primarily on traditional sources of information for their marketing strategies despite the increasing use of social media, according to a survey conducted by computer giant IBM Corp.

[DatePublished] => 2012-03-05 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1473425 [AuthorName] => Louella Desiderio [SectionName] => Business As Usual [SectionUrl] => business-as-usual [URL] => ) [2] => Array ( [ArticleID] => 780387 [Title] => 'Asean chief marketers unprepared for rising digital challenges' [Summary] =>

A latest study by IBM revealed that many marketing organizations in Asia are on a cramming mood in dealing with problems associated with modern-day marketing complexities brought about by the rising digital revolution.

[DatePublished] => 2012-02-24 10:19:20 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1761201 [AuthorName] => Tam Noda [SectionName] => [SectionUrl] => [URL] => ) [3] => Array ( [ArticleID] => 742757 [Title] => Digital era transforming CMOs' agenda - IBM study [Summary] =>

 A new IBM study of more than 1,700 chief marketing officers (CMOs) from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.

[DatePublished] => 2011-10-31 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => [AuthorName] => [SectionName] => Technology [SectionUrl] => technology [URL] => ) [4] => Array ( [ArticleID] => 303428 [Title] => Canon EOS-1D Mark II gets better [Summary] => Photographic and imaging giant Canon has announced the update of its highly successful EOS-1D Mark II with the release of the most advanced professional digital SLR, the EOS-1D Mark II N.

Developed to incorporate improvements suggested by professional users, the EOS-1D Mark II N will sufficiently satisfy the demanding standards of press and sports photographers.
[DatePublished] => 2005-10-24 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => [AuthorName] => [SectionName] => Technology [SectionUrl] => technology [URL] => ) ) )
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