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                    [ArticleID] => 84985
                    [Title] => VMV’s chemistry
                    [Summary] => Not a few eyebrows were raised when Glendon Rowell and his wife, Vermen Verallo, put up a one-product cosmetic company called VMV in December 1979.  They said it wouldn’t work. 


Twenty one years later, VMV has the third largest retail sales figures in an industry dominated by Avon. "Avon is in a league of its own," said Rowell, a former president of Avon Phils., which generates sales more than four times the P120 million in retail sales registered by VMV.


To keep VMV growing, Rowell and Verallo-Rowell are eyeing the export market. 


                    [DatePublished] => 2001-07-16 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1309106
                    [AuthorName] => Estela Banzon-De La Paz
                    [SectionName] => Business As Usual
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CLINIQUE AND MAYBELLINE

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                    [ArticleID] => 84985
                    [Title] => VMV’s chemistry
                    [Summary] => Not a few eyebrows were raised when Glendon Rowell and his wife, Vermen Verallo, put up a one-product cosmetic company called VMV in December 1979.  They said it wouldn’t work. 


Twenty one years later, VMV has the third largest retail sales figures in an industry dominated by Avon. "Avon is in a league of its own," said Rowell, a former president of Avon Phils., which generates sales more than four times the P120 million in retail sales registered by VMV.


To keep VMV growing, Rowell and Verallo-Rowell are eyeing the export market. 


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                    [Focus] => 0
                    [AuthorID] => 1309106
                    [AuthorName] => Estela Banzon-De La Paz
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abtest

VMV’s chemistry

By Estela Banzon-De La Paz | July 16, 2001 - 12:00am

Not a few eyebrows were raised when Glendon Rowell and his wife, Vermen Verallo, put up a one-product cosmetic company called VMV in December 1979. They said it wouldn’t work. Twenty one years later, VMV...

Business As Usual